Launched this year, was the PMLiVE's T40, it launched first online and then into a publication. The print edition of this year's T40 includes further analysis, comment and agency profiles in a reader friendly, printable format.
A listing of the top 40 creative agencies working on advertising, branding, creative and design projects in the UK healthcare sector.
The goal of this year's T40 is to give an indication of those creative agencies that have had the most impact in the UK healthcare sector in 2018. The rankings were calculated from a number of factors using data supplied by the agencies and data in the public domain.
For the print edition, we had to create profile sizes that reflected the ranking, therefore nearest to the top had a larger presence that the others. For everyone, there was specific upgrade options, which some agencies took advantage of. We also highlighted the top ten lists, including for smaller agencies and young agencies.
The agencies took to social media to publish their results and it was good to see the engagement, hopefully this becomes an annual product to showcase the creative healthcare agencies working in the UK.
