Power-me is a unique service that advocates and facilitates fitness to be a part of each one’s lifestyle/ daily routine. It is a combination of music and guidance that is accessible to the consumers in the form of a smart phone application.

 

The concept was concluded after thoroughly understanding the market through research and data, brainstorming various possibilities and selecting that which synced closest to the philosophy and values of the mother-brand and product brand along with the current and potential consumer trends and patterns.

 

The service is an extension of the product-PowerAde, that not only complements the product but primarily aims to broaden the fitness market in the European region by increasing awareness and opportunity to practice the same. Eventually, leading to an increase in consumption, and thus fulfilling the business goal of increased volumes of the sports drink.