Project SNAP! brand creation
Packaging 2019
SNAP!
Not just your regular every day wafer!
Snap is one of DO's wafer sub-brands aimed to sell to third tier supermarkets in Egypt. We wanted to ensure that this brand stands out amongst competition and appears as a staple product on shelf. Therefore we integrated a unique design approach inspired by pop art culture.
When working on Snap’s word mark, we decided to write it with a perspective reflecting the nature of the product of being a quick snack that is quirky and fun.
We wanted to enforce the fun, bright, energetic, and young brand persona within the package and language for Snap!. We developed our own descriptors for each flavor written in a catchy yet descriptive way to ensure the brand is uniquely identifiable.
