This service has been inspired by a deep analysis of the current business model of the furniture company LAGO. They launched several years ago the concept of the "Appartamento LAGO", an apartment used as a special showroom, where the tenant lives and works. The place is totally furnished by LAGO. Applying a Blue Ocean Strategy a new service was designed to take place in an innovative living showroom, in which customers have the opportunity to see products and feel the LAGO experience.
Year: 2010
Year: 2010
Team: Giulia Barra, Gan Yifan, Diego Dalia
