Hamrahe Aval (MCI) USIM Campaign

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Project Description:

Challenge: MCI (Mobile Telecommunication Company of Iran) aimed to introduce the new generation of its sim cards, called USIM, which support 4G and 4.5G internet.

Solution: MCI used race cars or motorcycles in its previous ads, in order to illustrate the speed of its internet services. We, on the other hand, needed something faster than race cars or motorcycles to present this new generation of sim cards. Thus, we came up with the idea of combining a motorcycle with a jet, ended up with a bike shaped as a jet engine.