In 2012 MTV celebrated the 5th anniversary in Ukraine.
Our task was to show how deeply MTV culture influenced the whole country mindset during that period.
The solution came naturally. We found the only thing that connected two opposite gerenations of Ukrainian people - the old, Soviet one and the young one. It was tattoos. They were big deal in Soviet time, and they are popular again. So, we shifted classical Soviet tattoos to the new ones. New days, new icons.
Music rules!
Advertising Agency: Leo Burnett, Ukraine
Creative Directors: Tatiana Fedorenko, Natalia Dundina
Art Director: Ivan Akinin
Copywriters: Konstantin Kovalchuk, Tatiana Fedorenko
Illustrator: Maxim Podolyanuk
Account Director: Kseniya Morozova
Producer: Katerina Duda
Production manager: Katerina Denisenko
Production: Shootgroup
Photographer: Dmitriy Pochitalin
Post-production: Bee Factory
Creative Directors: Tatiana Fedorenko, Natalia Dundina
Art Director: Ivan Akinin
Copywriters: Konstantin Kovalchuk, Tatiana Fedorenko
Illustrator: Maxim Podolyanuk
Account Director: Kseniya Morozova
Producer: Katerina Duda
Production manager: Katerina Denisenko
Production: Shootgroup
Photographer: Dmitriy Pochitalin
Post-production: Bee Factory
