As a part of my academic project at ISDI, I created packaging for a hypothetical incense stick brand- Noor. I was inspired by the Mughal art and architecture and wanted to celebrate it through the design. Noor an Urdu word, means light which fitted the brand well.

Brand Story: Noor is a heritage brand and was established in 1930. With the recipe of the incense sticks passed down from generation to generation, it is a revival and celebration of the Mughal period in the city of Delhi.