Drive online traffic to gmcanada.com’s shopping tool and locate a dealer functionality to further move consumers down the purchase funnel.

 

The G5 expanded banner demonstrated how the numerous features come together to create a truly unique vehicle. We created a 3D model to illustrate how the vehicle is “practically incredible”, giving the viewer an immersive experience.  Once the banner's animation is complete, the user can click through to the mini-site and continue to interact, rotating the car 360 degrees to view its multiple features in detail and at each angle.

 

Key Responsibilities:
Art Direction, Conceptual Development, Brainstorm Facilitation