Koss Rebranding and Web Redesign
We repositioned, revived and reset the iconic Koss headphones brand. The company that invented the original stereophone needed to reconnect with their past while positioning themselves for the future. I performed Creative Direction, including writing the brand manifesto and directing all of the photo and design effort, including an all-new e-Commerce site. Work completed for Hanson Dodge Creative and is visible at http://www.koss.com.
We repositioned, revived and reset the iconic Koss headphones brand. The company that invented the original stereophone needed to reconnect with their past while positioning themselves for the future. I performed Creative Direction, including writing the brand manifesto and directing all of the photo and design effort, including an all-new e-Commerce site. Work completed for Hanson Dodge Creative and is visible at http://www.koss.com.
New Koss home page featuring lifestyle photography.
Koss home page featuring the brand manifesto.
Product category page with original product-in-use photography.
