THERE'S A CARD FOR EVERYONE / UOB CARDS
Leveraging on the success of the #TypeOfFriends quiz, UOB was keen to introduce a platform to showcase most of its cards where users are able to find the latest promotions, individual card benefits, ability to apply the card online whenever possible, as well as to house the #TypeOfFriends quiz on this new website.
A simple animation was created to showcase the 5 main UOB Cards. This was used for marketing communications across Facebook and Instagram.
Filter function
The always-on navigation at the top allows users to filter cards wherever they are on the website.
Individual card pages - UOB YOLO
To showcase its benefits and the function to apply for the card.
To showcase its benefits and the function to apply for the card.
This makes it easier for users to view the differences with UOB Cards.
Client:
UOB
Creative direction:
Francis Tan
Account management:
Wei Ling
Art direction, design:
Derek Heng
Copywriting:
Shanmei Tong / Athena Ali
UOB
Creative direction:
Francis Tan
Account management:
Wei Ling
Art direction, design:
Derek Heng
Copywriting:
Shanmei Tong / Athena Ali
