XDS is a Monterrey-based studio part of Accenture Interactive, a new generation of agency designed to offer end-to-end solutions.

Through their wide variety of talent, skills and resources they are able to tailor human center solutions, bring them to life and evolve as needed.

The visual identity is born from the concept of DNA, a molecule that contains the instructions an organism needs to develop, live and reproduce; without it would not be able to function.

And just like living things need DNA, businesses do too.