RUSSIAN COPPER COMPANY - innoprom 2018 exhibition

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RUSSIAN COPPER COMPANY - INNOPROM EXHIBITION 2018

The Russian Copper Company presented one of the most technologically advanced stand at Innoprom2018 fair.
The main theme was "Copper is the DNA of civilization".
The project was spectacularly achieved thanks to the efforts of an international team of over 10 companies.

INTRO

INSTALLATIONS DETAILS

During the exhibition INNOPROM 2018 , inside the PMK stand, there were several installations created to guide the user in an experience capable of explaining with interactive audiovisual tools, the Keywords/Objectives that RCC cares about.

My work in the Bonsaininja Team was to create the Holographic and non-holographic video contents for the station called ""(LED) and "Holographic Prism"(HOLO) located in the center of the indoor hall.

From bottom to top this moving column was formed at the base by a pyramidal Holographic screen, with which you could interact by making small gestures with your hand, and more than halfway upwards by large LED bands that created a single screen with horizontally divided bands.

My goal was to create 5 mini videos (1 per week) for each of PMK's 5 guiding values that would creatively and abstractly tell the moral and behavioral pillars of the company.

Guiding values: Reliability, Enviroment, Technology, Future, Responsibility.

The difficulty, of course, was to create a perfectly functioning looped menu, and stay perfectly in the time markers established to ensure that the synchrony between the holo and the LEDs was always perfect.

These are some words that the customer wanted to communicate and that we have translated into flowing and spectacular abstract copper transformations.

Here below you can see the contents that were on Hologramma on the left, while those on the DNA on the right