Beauty pageant contest across most North East Indian states conducted annually is the most recognized beauty pageant in the region & attracts 1000s of aspirants across the region.

 

As fashion partners Reliance Trends will style all shortlisted contestants with ‘The Ramp Line’ (attire collection) across all state auditions, semi finals & finals. Reliance Trends will also be part of panel of selection and will have an award of ‘Miss most Trendy’ dedicated to Reliance Trends.
 

The winner of the pageant will be taken for other store launches in the region, the winner will also taken to walk the ramp in Lakme Fashion Week, Aug’13 and will also be part of our festive winter campaign shoot.

Below are the identity and branding for this collection.