Damien De Blinkk applied his distinctive vision to Smart's casual lifestyle campaign 'All electric, now!' The focus is on modern and diverse city dwellers, candidly captured in everyday situations with each car as an integral element to their life and style.


When available, the actual car was shot on location in Barcelona but partially covered up to conceal the brand new features from the public eye, otherwise older models were used as stand-ins.

During this fast paced production we provided on-set support, and shot spheres and additional background material. This allowed flexibility with different formats and to add on missing pieces or render other car angles on demand. Our Stuttgart team assembled all the elements and went for an analog feel for this natural, instagram style campaign.

Client: Smart
Agency: BBDO
Photographer: Damien De Blinkk 
CGI Artist: Ronja Wafzig / Recom Farmhouse 
Post Artists: Jonas Pommerenke, Fabian Stehle, Katharina Löffler, Nicola Rogall / Recom Farmhouse
On-Set Support: Christoph Bolten, Jonas Pommerenke, Pepe Alram / Recom Farmhouse

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More work at recomfarmhouse.com and our blog madlove.net.

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