The "Real Fact" under each cap of Snapple is one of the most iconic pieces of packaging in the beverage industry. But, it's more than packaging, it's big idea trapped in a small cap's body.
Introducing, Re-EnFACTments. Picture this - each and every Real Fact brought to life by Snapply colloborators from around the world - animators, short film directors, chefs, toy creators, video game designers, carpenters and more.
Through the Re-EnFACTments idea we were able to unlock the existing creative potential of each cap to create an ongoing content series that put a whole new twist on the facts Snapple fans already know and love.
With close to 1,000 Real Facts to choose from, Snapple Re-EnFACTments launched with 30+ pieces of content ranging from video, to Vine to physcial objects.
The campaign was picked-up in the Wall Street Journal, AdWeek, NY1 and more.
Examples below, for full series see www.snapple.com
Snapple Real Fact #238: An Ostrich's Brain is Smaller than its Eye comes to life through a ESPN style sports documentary at real life ostrich races in Arizona.
Cult toy maker, Frank Kozik, created a limited edition set of toys for Real Fact #682 "The giant panda can eat up to 83 pounds of bamboo per day." These toys gave reason to engage and give a piece of the action to Snapple fans.
We created a real pair of size 879 sandals for Lady Liberty and presented them to her in New York City.
Visual.ly, the infographic designers, bring to life Real Fact #755 "There are more chickens than people in the world."
Agency: Code and Theory
Creative Director: Brad Dixon
