As the Senior Designer at Tupperware, I was responsible for producing our 76-page spring catalog, including production scheduling, art direction of photography, layout, uploading to the printer, and traveling on press check out of state. This particular catalog consisted of about 2 weeks of pre-production and 4 weeks of photography and design reviews, followed by about 2 weeks of translating additional versions into Canadian English, Spanish, and French. Each catalog is responsible for generating $15-20 million in sales for Tupperware US & Canada, and we do 2-3 catalogs per year.
Photography by Rey Villavicencio
Prop/Set Styling by Bert Silkwood
Prop/Set Styling by Bert Silkwood
For this issue, we were launching our No Time To Waste sustainability campaign, so they asked for me to create a cover that made a statement. The half disposable, half Tupperware Eco Bottle represents a then and now approach, encouraging the consumer to make a change.
