JLR offer a premium welcome pack to all new customers that are waiting for the delivery of their vehicle, and with
a global print run of 100k+, you can bet I was scanning for typos right up to the final sign off.
The heart of these welcome packs included a limited edition leather-bound hardcover brochure. And with over 148 revised InDesign documents at final count and numerous global teams all requiring specific considerations, this was quite the hot potato.
Creative Directors: Richard Blisset (Jaguar) Mark Lindley (Land Rover)
