Pril: Serve it shiny
Client: Henkel
Client: Henkel
Brief:
communicate the power and strength of Pril as a dish washing liquid to Arab housewives in a creative way.
communicate the power and strength of Pril as a dish washing liquid to Arab housewives in a creative way.
Solution:
To this date, Arab ladies still get cooking tips from recipes and cooking books, using this powerful medium we communicated Pril's message "The ultimate shine recipe" by inserting a print ad looking exactly like all the other recipes in the book. In our recipe, we explain all Pril attributes to the Arab ladies in the most simple way.
To this date, Arab ladies still get cooking tips from recipes and cooking books, using this powerful medium we communicated Pril's message "The ultimate shine recipe" by inserting a print ad looking exactly like all the other recipes in the book. In our recipe, we explain all Pril attributes to the Arab ladies in the most simple way.
Advertising Agency: TBWA\Egypt
Creative Director: Bassem Sabry
Art Directors: Yamen Emad
Copywriter: Rami Nassar
Published: July 2012
Creative Director: Bassem Sabry
Art Directors: Yamen Emad
Copywriter: Rami Nassar
Published: July 2012
PLEASE LEAVE YOUR COMMENTS &
DON'T FORGET TO APPRECIATE IF YOU LIKE
DON'T FORGET TO APPRECIATE IF YOU LIKE
