Brian Kotulis's profile

Genovation Cars CGI/Retouching Asset Creation

With the GXE vehicle undergoing final finessing, and with the 2018 advertising cycle fast approaching, we were tasked with creating advertisements for a product that was not yet 100% complete and couldn't really be photographed 'in the field'.

The solution was to ask Stafl Solutions to render a series of images of the GXE in different orientations and then to build those renderings into photo composites with Photoshop.

The resulting suite of images were used in various capacities, from magazine advertisements to ancillary art in event collateral.

Tools used:
Adobe Photoshop, Carrara Pro

Client: Genovation Cars: Andrew Saul
Agency: Centigrade
Creative Director: Brian Kotulis
3D Model: Stafl Solutions Group
Retoucher:
Brian Kotulis
Account: Leon Bakka

> GenovationCars.com
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Genovation Cars CGI/Retouching Asset Creation
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Genovation Cars CGI/Retouching Asset Creation

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