Siete Cumbres is a retail store for sporting goods and outdoor equipment, mainly focused on winter, camping and hiking goods. It's located at the heart of Buenos Aires, Argentina, only a few blocks away from the Obelisco.
After more than 10 years since its beginnings, the brand still didn't have a clear and strong visual identity. The following was crafted following its history and tradition, making visible something that was formed over the years within the brands heart.