Sanlam Private Wealth
Creative Director Jay Badenhorst, Sunshine Collective, Cape Town
Illustration by Michael Chandler, Cape Town
Illustration by Michael Chandler, Cape Town
Chief Creative Officers - João dos Santos, Lucy-Ann Matthews
Photography by Jay Badenhorst
CONCEPT: Again & Again - Inspiration and Excellence in Perpetuity
Inspired by their vast collection of seminal South African art, Sanlam Private Wealth wanted to explore a theme close to their hearts – the continuous creation of dynamic, lasting value and wealth for their clients. The same powerful instincts that drive artists to create something meaningful and of value that lasts for generations to come, is what drives Sanlam Private Wealth to do the same for their clients, by crafting custom solutions that grow and preserve wealth. The aim is to not only grow and enrich the cultural wealth of South Africa, but to demonstrate and bring to life Sanlam Private Wealth’s promise to their clients: YOUR WEALTH. OUR CRAFT. Together with Sanlam Private Wealth, we selected this as the first piece from the Sanlam Art Collection to take on a journey into the future, by asking a new generation of creatives to re-imagine the artwork. This journey has been titled, “Again & Again – Inspiration and Excellence in Perpetuity”. Michael Chandler created a bespoke 600cmx 30cm hand drawn illustration in black ink, spending 200 hours over a period of 5 months creating a fantastical unique artwork that takes the viewer on a journey and has many stories to tell. Elements of the illustration were used to develop a range of collateral, a gifting range and in all forms of digital communication,with an animated version of the illustration available online.
AWARDS & ACCOLADES:
GOLD LOERIE AWARD WINNER 2019
MAD Aftrican Cristal Awards
- GOLD (Design craft, illustration)
- Bronze (design, brand identity)
- Bronze (design, brand identity)
The Loerie awards 2019 - GOLD (print crafts, illustration)
