AirAsia BIG Points Catchers
Product Name:
AirAsia BIG
AirAsia BIG
Target Audience:
AirAsia BIG Members
Male & Female aged 20-35 years old
Business Objective:
Increase daily logins into the AirAsia BIG app
Create awareness & generate excitement of BIG’s 10th anniversary
Media Objectives:
Increase Awareness
Increase app downloads
Increase time spent on the app
AirAsia BIG Members
Male & Female aged 20-35 years old
Business Objective:
Increase daily logins into the AirAsia BIG app
Create awareness & generate excitement of BIG’s 10th anniversary
Media Objectives:
Increase Awareness
Increase app downloads
Increase time spent on the app
Key Message:
#EarnBIGLiveBIG
#EarnBIGLiveBIG
Mood & Tone:
Fun, Young
Fun, Young
Production House:
Orange Ape Interactive
How it works:
Orange Ape Interactive
How it works:
1) Daily login invites are pushed via AirAsia BIG app notifications.
2) Members get 1 free play daily. If members want to play more, they can use their BIG Points. 50 BIG Points = 1 play.
3) The more consecutive days they login and play, the higher the multiplier increases (Day 1 - 10). The higher the level of multiplier.
4) Prizes are BIG Points of various denominations.
2) Members get 1 free play daily. If members want to play more, they can use their BIG Points. 50 BIG Points = 1 play.
3) The more consecutive days they login and play, the higher the multiplier increases (Day 1 - 10). The higher the level of multiplier.
4) Prizes are BIG Points of various denominations.
