Argentina Brand Development
the idea for this project is to create logo and a detailed brand guidelines document for a country’s (In this case, Argentina's) tourism office. the research below will show case my thought process and the development of the brand. the idea for this project is to create logo and a detailed brand guidelines document for a country’s (In this case, Argentina's) tourism office. the entirety of the research below will show case my thought process and the development of the brand. of Argentina.
this is my mind map composed of all the things that I feel represent Argentina. these are the ideas that I hope to draw inspiration from when creating my guidelines!
the following mood boards represent my aesthetic and visual research about Argentina. they showcase the country's places, people, food, and culture.
Below is an excerpt about my ideal persona, which will hopefully enable me to market and design to this demographic, and help me engage in specific visual elements.
Below are images from the process for developing my logo. First are my initial sketches followed by my digital versions. My digital versions all had different strokes and extra design elements but in the end I decided to keep it simple while adding a pop of color. And the last panel is my finalized logo.
After determining what the logo would look like, I began designing my guidelines. I began with what the grid which utilizes 5 columns and 4 rows - used for any text. In addition to 2 design elements as well that stay consist. they are the two bars of yellow- One, spanning the entire page on the top the other on the bottom of the right page covering. as well as a either 1 or 2 thin lines of color to emphasize headlines and body copy.
Here is my final Brand Guideline book for Argentina!
