Logo Design for Tango School
A dance school for Argentine tango located in Gothenburg, Sweden needed a logo.
This logo would be used as their profile image on social networks, as well as on all the events they post.
In this project I have used a different approach to designing the logo.
Instead of making the sketches on paper like I usually do, I jumped straight into Illustrator and began to play around with typefaces.
In the following collage are the 8 ideas I have presented to the client.
We stopped on the bottom left logo. However, the client wanted to include the city into the logo, since "Tango Kollektivet" is already used in another city.
After receiving the feedback and additional wishes from the client I got back to Illustrator to play around and adjust the logo.
Thank you for checking out my designs! Have a great day! :)
