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Project description
Bobriq is a handcrafted silver jewellery brand. Minimalistic packaging design extends the jewellery style and uses thin geometric lines across, which is a subtle introduction to the jewellery construction and whole brand identity. Together with selected black colour it helps bobriq jewellery to reveal itself and stand out. One packaging has different soft inserts for various types of jewellery. Packaging construction, shape, size, premium paper and print technique were precisely selected and designed to reflect the main brand idea: "the beauty of basic shapes enhanced by personal touch”. Packaging design touches three main human senses: sight, touch, and smell - yep packaging has its own scent. This idea fulfils the overall brand experience, this is where graphic design goes beyond print or digital.
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Credits
Design: Aurimas Grajauskas
Art direction: Aurimas Grajauskas
Client: Bobriq jewellery
Print: Color lab
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Photoshoot
Photography: Packshot studio
Art direction: Aurimas Grajauskas
Hand model: Silvija Ridulytė
