111s show - Theme + ad campaign
2006
One-One-Once (111s) was a charity show organised by the Vietnam Society at the London School of Economics (VNLSE) in 2006.
For the campaign, the show’s title (111s) was used as the code of a flight operated by “VNLSE Air” taking the audience on a trip home. This theme was also reflected in all materials, including tickets and signages.
For the campaign, the show’s title (111s) was used as the code of a flight operated by “VNLSE Air” taking the audience on a trip home. This theme was also reflected in all materials, including tickets and signages.
