This Billboard Ad for McDonald’s turns the iconic Arches into tired eyes – showing that there’s a simple solution to beat tiredness: McCafé.
Client: McDonald´s Germany
Agency: Leo´s thjnk tank, Munich
ECD: Hans-Peter Sporer
CD: Desiree Leiprecht, Dimitrios Arampatzioglou
Copywriter: Julian Melzer
Junior Copywriter: Aljosa Krkic
Junior Art Director: Claudia Kohlke
Account Director: Steffen Methner
