Photos courtesy of Genovation Cars. CEO Andrew Saul presents to media. Image #3
Supremely cool and ahead of its time, Genovation Cars took two unlikely but amazing things and brought them together — The GM Chevrolet Corvette c7 and electric power. With absolutely zero gasoline or combustion components, this vehicle was stripped down to its core and rebuilt with 100% electric inverters. It continues to break its own records for landspeed acceleration, last topping over 209 mph at the Kennedy Space Center with NASA looking on.
But such momentous breakthroughs and engineering comes with a price, and the costliest of which is Time itself. The market is becoming rather crowded with electric vehicles, from Tesla to Porsche, so The Genovation GXE is quite the underdog, and requires a little assistance.
We elected to introduce the Genovation GXE vehicle at the 2017 Consumer Electronics Show, which required activation space and a budget-friendly display to showcase from. The following concepts were original designs as executed through the 3D application, Carrara, and later transmitted to Event Outfitters to physically produce. The display ultimately included a custom-emboirdered vehicle carpet (mat), back wall SEG graphics, (later upgraded to a video wall) and a 'dealer totem' sign suspended from the CES showfloor ceiling.
Tools used:
Carrara Pro, Adobe Photoshop, Illustrator
But such momentous breakthroughs and engineering comes with a price, and the costliest of which is Time itself. The market is becoming rather crowded with electric vehicles, from Tesla to Porsche, so The Genovation GXE is quite the underdog, and requires a little assistance.
We elected to introduce the Genovation GXE vehicle at the 2017 Consumer Electronics Show, which required activation space and a budget-friendly display to showcase from. The following concepts were original designs as executed through the 3D application, Carrara, and later transmitted to Event Outfitters to physically produce. The display ultimately included a custom-emboirdered vehicle carpet (mat), back wall SEG graphics, (later upgraded to a video wall) and a 'dealer totem' sign suspended from the CES showfloor ceiling.
Tools used:
Carrara Pro, Adobe Photoshop, Illustrator
Client: Genovation Cars: Andrew Saul
Agency: Centigrade
Creative Director: Brian Kotulis
Designer: Caroline Solon
Designer: Brian Kotulis
3D Designer: Brian Kotulis
Retoucher: Caroline Solon
Retoucher: Brian Kotulis
Account: Steve Keyes
Account: Julie Barnard
Photos courtesy GreenCarReports.com
https://www.greencarreports.com/news/1114720_genovation-all-electric-chevy-corvette-sports-car-debuts-at-ces
https://www.greencarreports.com/news/1114720_genovation-all-electric-chevy-corvette-sports-car-debuts-at-ces
