Jurlique
case study by Acosta Design
case study by Acosta Design
The mission: To create a holiday gift package line that would be visually arresting and distinctive on holiday shelves while reflecting the skin care company's focus on pure, nutrient-rich ingredients and its commitment to eco-friendly, sustainable production.
The outcome: With its commitment to biodynamic agricultural ingredients, Jurlique uses packaging that is clean, lovely and understated but had not stood out among holiday gift set in previous seasons. To solve that dilemma, we created a painting-like effect using images and textures of the plant-based ingredients in deep, rich colors. We worked with a leading sustainable printing company to ensure the packaging was made according to certified sustainable forestry methods, and using all recycled and recyclable materials, soy ink and 100% wind power. The resulting gift sets fully adhered to the company's sustainable philosophy and stood elegantly apart from the visual clichés of the holidays.
The outcome: With its commitment to biodynamic agricultural ingredients, Jurlique uses packaging that is clean, lovely and understated but had not stood out among holiday gift set in previous seasons. To solve that dilemma, we created a painting-like effect using images and textures of the plant-based ingredients in deep, rich colors. We worked with a leading sustainable printing company to ensure the packaging was made according to certified sustainable forestry methods, and using all recycled and recyclable materials, soy ink and 100% wind power. The resulting gift sets fully adhered to the company's sustainable philosophy and stood elegantly apart from the visual clichés of the holidays.
