ShredStation
case study by Acosta Design
case study by Acosta Design
The mission: To create a total brand identity for new company ShredStation that reflects its mission as a document shredding service for consumers and small business, while also communicating the company's focus on identity protection and the environment.
The outcome: We created a striking logo that is both friendly, with its environmental green and its visual representation of the shredding process, and professional, with bold letterforms that communicate a sense of confidence and trust. We bold letterforms that communicate a sense of confidence and trust. We took this basic look and extended it to everything the company does, makes and is: from the printed materials, packaging, and Web site to the equipment and trucks. The branding had to stand on its own but also work well for the company;s three diverse unites. We always kept the company's strategic market positioning at the forefront, while working closely with diverse company departments. It was total branding design. Top to bottom.
The outcome: We created a striking logo that is both friendly, with its environmental green and its visual representation of the shredding process, and professional, with bold letterforms that communicate a sense of confidence and trust. We bold letterforms that communicate a sense of confidence and trust. We took this basic look and extended it to everything the company does, makes and is: from the printed materials, packaging, and Web site to the equipment and trucks. The branding had to stand on its own but also work well for the company;s three diverse unites. We always kept the company's strategic market positioning at the forefront, while working closely with diverse company departments. It was total branding design. Top to bottom.
