The naming of ‘Jin’ came from a desire to express the beauty and creativity of Kristy Choo’s creations, yet also make it personal to Kristy. The word ‘Jin’ has many meanings, among them: treasure and jewel, as well as magic. A perfect word to reflect the exceptional quality of her luscious, beautiful treats. The personal touch being that Jin also happens to be Kristy’s middle name!

Working with our architect, we insured the graphic design and architecture were seamlessly fused. For the logo, we chose a chrysanthemum to resonate with the intricacy of her work, the origin of her of Kristy’s life and aesthetic.