Re-branding for BL Chicken & Ribs (2017)
BL Chicken and Ribs is a restaurant in my hometown that wanted to refresh its image, their main goal was to make emphasis on its business philosophy, and at the same time give a character to their brand.
Starting from that, they asked for a composition of illustrations plus some lettering pieces that included simple icons related to their menu. In order to archive what they needed, I changed a couple of idioms we used back in my hometown, and linked them with some of the brand values so people would feel instantly related to that, plus recognize what makes the restaurant stand out from other fast-food places. As they were so pleased with the results, they later decided to use them as part of their employee's T-shirts and general decoration items, below you'll get to see a couple of them.
Thanks for watching!
