Bee Fair (university project)
Brief: Create and design a brand that recognises the importance of solitary bees so, much like Fairtrade, you are paying slightly more money for a product that preserves and builds solitary bee habitats. The packaging should spread across a range of products as solitary bees are vast pollinators and include a campaign to advertise the brand.
Response: I created a highly recognisable brand, giving solitary bees a presence within supermarkets. All of the copy is rhyming and factual which is what makes this brand unique. I have created an animation that educates people about the importance of Solitary bees and have they can help through this new Bee fair brand.
Pollinating one third of the world’s food and drink, Solitary Bees are more important than you think.
With the money you spend on our coffees and teas, we will build habitats for endangered solitary bees.
Animation to educate people about the importance of solitary bees and the Bee Fair products. To be displayed on screens around supermarkets and across social media.
Booklet to be given out in supermarkets after the brand launch to engage and educate people on the importance of solitary bees for pollinating our food.
