smör
The Brief:
The client asked to be differentiated within a visually overloaded market and gave us a name which inspired our design approach:
smör is the Swedish name for ‘butter’.
We created a special porcelain container that elegantly imitates a piece of butter
and so completed the identification of all things butter
with our client’s “smör”.
Art direction: mousegraphics
Graphic design: mousegraphics
Graphic design: mousegraphics
Industrial and 3D design: Nikos Kastanakis for oxymoro design
Product Launch Location: Brazil
Product Launch Location: Brazil
Dieline awards 2020: 3rd Place in the Dairy Category
Pentawards 2020: Silver Award
