LegalFish has a long-standing brand that balances the seriousness of legal advice with a light-hearted look and feel that makes the brand more approachable. I wanted to stay within that tradition with these icons, but I also
wanted to give them a contemporary, Web2.0 look. Staying within LegalFish’s white/blue/black color scheme, I introduced gradients and drop shadows to give the icons a richer feeling. Because of the final size of these icons (75 x 75 pixels?), I had to avoid a lot of minute detail. However, since these are EPS/PDF files, they can be shrunk or enlarged to what ever size the client wishes, making them useful for all brand collateral, be it in print or online.