Private Brand Office Accessories
An example from a custom line of office and computer accessories designed and developed so an office products retailer could develop market share in a strategic category with an owned brand.
The products were designed to offer the same, or greater, level of functionality compared with like national brand products, but at a lower retail cost.
The project involved every aspect of product and packaging creation, design, engineering and production from design concept drawings to packaging typography and layout. The Copy Holder featured here is one product from the assortment.
An example from a custom line of office and computer accessories designed and developed so an office products retailer could develop market share in a strategic category with an owned brand.
The products were designed to offer the same, or greater, level of functionality compared with like national brand products, but at a lower retail cost.
The project involved every aspect of product and packaging creation, design, engineering and production from design concept drawings to packaging typography and layout. The Copy Holder featured here is one product from the assortment.
Great attention went into all the features of the design. Here is a demonstration of the adjustable back. The footprint of the item was large because it was designed to support extremely heavy books and catalogs.
With a unique page tuck feature the user can manage stapled documents easily.
Few like products were able to handle books and catalogs this heavy.
The slidable highlight feature.
Packaging was required to have a distinct identity and clear layout.
Finally, detailed instruction sheets were created to enhance the user experience.
