For the third season of this successful show, our department had various obstacles. This was not really a premiere in Latin America - most of our competitor had already broadcasted the show; a very Colombian 10-year-old saga about drug lords and prostitution.

We were basically instructed to sell a re-run of a complicated show years after its initial run. 

Boy, did we have fun...

First, a very conceptual and artistic set of spots for social media and linear:

Afterwards, a video blog, with one of the shows talents displaying an essay on the pertinence of the first season of the show way back in 2009. 

You see, content can be marketing. And marketing can be content...

Then, a season 2 video essay:

And let's not forget the several shorter versions: