This project was developed and completed in September 2019 and then revised in December 2019 as part of the Graphic Design I module for a course in Digital Media Design BA.

The Brief: To select a favourite brand and create a new and innovated advertising campaign. We were to create two advertisements that incorporated a call to action and included relevant imagery.

The Response: I developed advertisements for the upcoming Elizabeth Line and New Tube for London trains to be installed on the Bakerloo, Central, Piccadilly, and Waterloo & City lines. I designed both of the central images that were variant of the iconic TfL roundel logotype.

The roundel here is doubled as a loading symbol to demonstrate to the audience that the Elizabeth line is still in progress. The gradient is put to show that Elizabeth line shade of purple will take over from the interim TfL Rail shade of blue.

For this set of posters, I decided to nickname the upcoming NTfL as the 'Tubemaster', since the nickname for the New Bus for London (NBfL) is the 'Routemaster'.