The Opportunity: We wanted to remind Ford customers of our commitment to the development of hybrid and pure electric vehicles.
The Solution: Branded rechargeable batteries were created as giveaways for customers who opted to test-drive one of Ford’s new electric or hybrid vehicles.
Client: Ford of Canada
EVP CCD: Israel Diaz
SVP CD: Trevor Schoenfeld
ACD/Art Direction: Martin Dessureaux
ACD/Copywriter: Blain Harper
