Pia Caing's profile

Non-Traditional Advertising Campaign for Sunnies

Pia Caing
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This is my graduate thesis for the University of Santo Tomas. I created this non-traditional advertising campaign in 2016 for Sunnies Studios, a brand established in 2013 that sells fancy eyewear/optics in an affordable price. My campaign focuses on the big idea of "Retrofit your Lifestyle". I'm sharing the creative outputs that I created for the campaign. From teasers ads up to my major executions for the brand. I mainly used Adobe Photoshop for the creative outputs and also conducted photo shoots.

*All materials created and uploaded are solely for thesis purposes only
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Advertising campaign non traditional sunnies sunglasses campaign graphic design branding
Non-Traditional Advertising Campaign for Sunnies
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Pia Caing's profile

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Pia Caing's profile
Valenzuela, Philippines

Non-Traditional Advertising Campaign for Sunnies

Non-Traditional Advertising Campaign for Sunnies Studios. A graduate thesis for the University of Santo Tomas.

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