Client: Hyatt Regency Resort and Spa, Huntington Beach
Project: Summer Fun ad promoting the kid's onsite waterpark
My Contributions: Art direction, design, production
Concept Directive: Summer water fun for the kids with allowance to take some liberties with usual corporate branding.
Client: Hyatt Regency Resort and Spa, Huntington Beach
Project: Selection of ads featuring services and activities for Huntington Beach location
My Contributions: Production
Concept Directive: Produce selection of ads while staying within strict corporate branding guidelines.
Client: Hyatt Regency Resort and Spa, Huntington Beach
Project: 1/2-page ads promoting vacation-at-home to Huntington Beach residents
My Contributions: Art direction, design, production
Concept Directive: Design ads targeting local residents for vacationing locally at Hyatt Huntington Beach, with a bit of freedom from standard branding guidelines.
Client: Huntington Beach Marketing and Visitor's Bureau
Project: Premier HB Hotels Sales Sheets
My Contributions: Art direction, design, production
Concept Directive: Design four sales sheets featuring top Huntington Beach hotel destinations. Keep the look and feel consistent between each property.
Client: SEMA
Project: Full-page ad promoting annual SEMA Show
My Contributions: Art direction, design, production
Concept Directive: Design full-page ad for annual SEMA show. High-energy, action.
Client: Nils Skiwear
Project: 3-ad campaign featuring various categories of new winter line
My Contributions: Art direction, design, production
Concept Directive: Design three full-spread ads for new winter skiwear line. Winter, elegant, ski.
Client: White Cap Construction Supply
Project: 2 ads for annual catalog featuring select construction tools
My Contributions: Art direcion, design, production
Concept Directive: Design two ads for select-featured construction tools. Tough, efficient, clear message.
Client: White Cap Construction Supply
Project: 2-page spread ad for annual catalog featuring select construction tools for hurricane season
My Contributions: Art direcion, design, production
Concept Directive: Design 2-page spread ad for regional catalogs in need of hurricane season readiness. Tough, efficient, hurricane threat.
Client: White Cap Construction Supply
Project: 2-page spread ad for annual catalog featuring WERNER ladders
My Contributions: Art direcion, design, production
Concept Directive: Design 2-page spread ad for catalog featuring WERNER ladders. Tough, efficient, clear message.
Client: Californai Sidecar
Project: 1/2-page three-ad campaign California Sidecar
My Contributions: Art direcion, design, production
Concept Directive: Design 1/2-page three-ad campaign featuring sidecar products that pair with Harley Davidson Motorcycles. Americana, nostalgia, function.
Client: Californai Sidecar
Project: Full-page ad promoting Goldwing Spoilers for Christmas
My Contributions: Art direcion, design, production
Concept Directive: Design full-page Christmas ad featuring Spoilers for Goldwing riders. Holiday, nostalgia, function.
Client: LG
Project: Two-ad campaign for LG accessories
My Contributions: Art direcion, design
Concept Directive: Design a 2-page vertical format ad campaign featuring select LG accessories. Style, energy, tech functionality.
