The Library of Congress Experience is their updated public face, boasting a rebrand by Chermayoff & Geismar, new permanent exhibits, and interactives installed throughout the Thomas Jefferson Building. The visual design had to reflect the stature of the institution, create a cohesive user experience amongst several unique experiences, stand up to a decade-long shelf life, and complement the new brand. The result culminated in a digital style guide with comprehensive design direction and a stable of interactive elements implemented across multiple installations by the team. Final applications included more than 12 unique kiosks, reactive wall projections, wall-sized exhibit videos, and dynamic lobby displays.

Washington, D.C. — The Jefferson Building

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Design Firm: Second Story
Role: Lead Visual Designer
Creative Director: Brad Johnson
Development: Second Story