DEFINITION
MALQUEDAS is a project born from the minds of two passionate, creative entrepreneurs who also want to have some fun!
MALQUEDAS overcomes superficial and empty/hollow standards of corporate culture that only pursues success in the most vulgar, selfish way. They don't mind going against the current, they love daring people, as long as their business core is based on passion, authenticity and coherence.
They offer consultancy, training and inspirational get-aways to those who want to develop their professional and personal brand, to help them move forward in a useful, emotional and effective way. They will help you with your strategy, branding, goals and challenges.
BRIEFING
They wanted a lot of color, something out of the ordinary, that stood out on its own, but without losing the good look, a good look very MALQUEDAS, in this case, its name and definition already ventured something like that. For non-Spanish speakers, the MALQUEDAS concept is someone who doesn't follow any rules.
I was free to develop the creativity and design that I considered the best for their brand.
