CINZIA LA TUA AMICA PER LA PELLE - IDI FARMACEUTICI
Client: Idi Farmaceutici
Agency: Leo Burnett
Role: Senior Copywriter & Digital Strategist
Year: 2013
Brief:
Launch of Idi Farmaceutici new cosmetic product line and digital activation for promo events in pharmacies called "DERMADAY"
CASE HISTORY
HONORS & AWARDS
PIAF 2013 BRONZE for Media Activation
ADCI 2013 BRONZE for Viral Marketing
ADCI 2013 SILVER for Promo & Activation
ADC*E 2013 GOLD for Promotion
CANNES FESTIVAL 2013 - SHORTLIST for Promo & Activation
CANNES FESTIVAL 2013 - SHORTLIST for P.R.
EUROBEST: BRONZE
CRISTAL: BRONZE + SILVER
EPICA: BRONZE + SILVER