PayPal Send Money
A Very Short Story
A Very Short Story
A campaign that clearly shows how easy and simple it is to use PayPal to send money to friends and family
for money you owe them. To introduce the Send Money Mobile App, we designed a campaign across multiple channels, including OOH, mobile apps and targeted banners to raise awareness of this great PayPal feature.
We also utilized cobranded efforts on targeted sites for popular uses such as fantasy football, group gifts for baby showers and weddings in order to incent usage.
I was the ACD on this project, please see below for a list of credits.
for money you owe them. To introduce the Send Money Mobile App, we designed a campaign across multiple channels, including OOH, mobile apps and targeted banners to raise awareness of this great PayPal feature.
We also utilized cobranded efforts on targeted sites for popular uses such as fantasy football, group gifts for baby showers and weddings in order to incent usage.
I was the ACD on this project, please see below for a list of credits.
Site with several videos featuring common situations in which PayPal Send Money would be useful, such as paying a
friend back for tickets on the spot, to help contextualize this great feature. Users could send money directly from this hub
and also learn more about the product and how to use it on their phone or from their computer.
friend back for tickets on the spot, to help contextualize this great feature. Users could send money directly from this hub
and also learn more about the product and how to use it on their phone or from their computer.
Facebook app that delivers a three word summary of your friends' daily posts
Co-branded Yahoo! Sports fantasy football app that allows commissioners to manage the pool, their teams, and track
league stats and scores.
league stats and scores.
Yahoo! Sports campaign offers fantasy football commissioners the opportunity to double their pool when they use the Yahoo! integrated Send Money feature.
OOH execution for the campaign featuring a short story in a series of billboards.
