With love, Gretel Cashew Nut - Packaging

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This series of packaging is designed for a bespoke cashew nut brand that is authentic, honest and all-natural. The intention is to stand out from the shelves and other competitors by using bright and vibrant natural colors on the packaging to capture the attention of the target audience. Illustrations are hand-drawn to provide the element of authenticity while the colors are carefully picked and matched to provide a good representation of the flavors.

A matte finish for the packaging was chosen because it has a smoother texture that makes it very pleasant to handle and gives it a higher perceived quality. A zip-lock feature is included so that the cashews will stay fresh until your next snacking sesh'!