2nd Winner
Mediacorp - Cannes Young Lions Singapore Entry
Client: WWF | Team : Meyvi Widelia & Elen Winata
Campaign Objective: To address the issue of water conservation and to encourage Singapore to conserve water.
Insight: Two of the most water consuming activities at home are showering and washing in the kitchen sinks.
Idea: Illustrating a direct action and effect by using specific action related to their water usage and lifestyle on day to day basis.
See submissions here
We did two press ads but decided to send the other one for the entry.
