IDEO is a global design consultancy the has developed some of the most influential products of our time. The objective was to create a client portfolio book that could be produced by the company and sent out to potential clients.
The single-piece case is meant to adhere to the concept of the IDEO logo, which represents the collaborative nature in everything they do. The flaps would interlock and enclose the book, and create structural support to protect the publication when being shipped out.
The book showcases the three founders, David Kelley, Mike Nutall, and the late Bill Moggridge; CEO Tim Brown; their most notable team members; introductions to some of their offices; 16 case studies for each of their design divisions; and an understanding of their human-centered approach to design thinking.
