Rokt Value Illustrated Poster Series
Illustrated poster series collaboration with the talent Min Kang. This poster series was built around celebrating Rokt's values as an organization and gave us an opportunity to stretch our creativity to illustration.
This collection of posters, inspired by and centered around our company Values:
Enjoy the Ride
Conquer New Frontiers
Customer Obsessed
Smart with Humility
Tools Used: Adobe Illustrator, Photoshop
Poster Palette
When brainstorming and researching style motifs and notes to build into this poster series, we identified a few key themes that would not only compliment our brand aesthetic but also build a visual language that would elevate the final product while retaining Rokt's energy (which was very much steeped in rock and roll).
We leaned heavily on the existing brand palette (sparse color palette, highly stylized, use of halftones and screen tones) while incorporating subtle touches and additions to build nuanced, dimensional illustrations.
We leaned heavily on the existing brand palette (sparse color palette, highly stylized, use of halftones and screen tones) while incorporating subtle touches and additions to build nuanced, dimensional illustrations.
Blocking Passes
With our visual palette realized, we worked through blocking passes with 2 principals in mind;
Retain brand +style continuity
2. Flexible layouts and adaptability
We identified a core theme for each poster to illustrate around
Yoda (Smart with Humility)
Matterhorn (Conquer New Frontiers)
Crystal Ball (Customer Obsessed)
The Delorean (Enjoy the Ride)
Thanks for the appreciation!
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