Designing the visual identity of a skateboarders' organization
This crew of skaters of all ages wanted to root its presence locally while a skatepark project was being set up.
The logo design was built from references to Californian Kustom Kulture, the primary influence of the different aesthetics linked to boardsports. Articulated to a resolutely post-modern typographical approach, the drawing of the flying wheel appears as an immediately identifiable brand on the various stuff we happen to design for the organization: stickers, leaflets, posters, website, etc.